QUALITY SYSTEM IMPLEMENTATION AND MARKET STRUCTURE: SAMPLE SURVEY OF CROATIAN COMPANIES

The aim of this paper is to study dependence of market structure and quality system implementation in Croatian companies. The survey research was conducted using random stratifi ed sample of Croatian firms. Adequate statistical tests were applied to make conclusions. The results suggest that the structure of clients as well as the structure of markets from which Croatian companies primarily gain their revenues is signifi cantly dependent upon level of quality system implementation. Croatian firms should make stronger efforts to introduce quality system to make faster entrance and to conquer strong positions at the foreign markets.