APPLICATION OF BENCHMARKING AS A MANAGERIAL TOOL in prefabricated building construction

The article describes practical application of benchmarking as a
method for comparative assesment of companies, engaged in prefabricated construction. For the application of benchmarking in practice three producers of prefabricated houses have been selected. The subject of comparision has been the construction of prefabricated houses where the following keys of performance have been applied:
– construction time
– price
– quality.
The measurement and comparision of company’s results with those
of its competitors have provided useful information on how to improve
business efficiency. The results obtained with the benchmarking method have served as a basis for the elaboration of improvement plan aiming to improve the following domains of business activities: technology, sales and purchase, price policy, financing and marketing. In this way benchmarking represents a useful tool for both managers and companies – a tool for the acquisition of new applicable knowledge and for better decision making of managers.