THE INTERNATIONALIZATION OF SMALL AND MEDIUM ENTERPRISES IN CROATIA

The main purpose of this paper is to prove that by development of internet and other alternative strategies of entering global market, export became chance for SMEs, and not only for large enterprises. These expectations are primarily based on contemporary consumer strategy (individual approach and innovative product) and possible new strategy entering global market. This paper is based on hypothesis that the best strategy of internationalization (easiest, most often and cheapest), besides internet, is fi nding business partners in neighboring countries. Primary and secondary source of data are used with the purpose of confirmation or abjudication of mentioned hypothesis. Empirical study was conducted on random sample of 500 small and 500 medium sized enterprises. Secondary sources include data of FINA, Croatian Chamber of Commerce and Croatian Central Bureau of Statistics.