IMPACT OF DOMESTIC AND FOREIGN OWNERSHIP STRUCTURE ON BUSINESS PLANNING IN THE REPUBLIC OF CROATIA

Business planning (controlling) is an unavoidable component of developed market economy. The imposition of the market economy in the Republic of Croatia led to the increased import which resulted in more stringent competition in all industrial and trade branches. The entrance of foreign capital was enabled by founding the self-owned companies or buying the existing domestic companies. According to the experience of the countries with developed market economy, increased competition and development of the global market require effi cient planning and control in the companies. The purpose of this paper is to defi ne the existing trend in the Republic of Croatia and examine the impact of two main types of ownership structures of the companies – domestic and foreign ownership on business planning in the Republic of Croatia.