BENCHMARKING IN TOURISM

Benchmarking has become very popular since the 1980s when the Japanese started sending their managers to visit other companies, in order to improve their business practices and competitive position. In literature, it is possible to find many definitions about benchmarking, but all of them express that benchmarking is an effective tool
for identification of company’s performances against competitors and others, and they represent the implementation of changeable processes that lead to improvement of company.
Benchmarking is currently used in numerous economic and business fields, and this paper is focused on benchmarking in tourism through one empirical case.