ROLE OF MARKETING PROMOTION OF CROATIAN BANKS

Necessity of accelerated restructuring of Croatian economy, technological modernization and increase of business efficiency are contained in consensus, both as the bearer of economic policy and various proposers of economic development measures. Common characteristic of majority of proposed programs is orientation to protecting certain strategic interests by selective openness to foreign capital, what would make the more favourale position in exchange relations with world. However, assumption of consollidation of economy is a healthy banking system with full confidence into its stability.