PROMOTION IN FUNCTION OF SUCCESSFULNESS AND EFFICIENCY OF TOURIST AGENCY BUSINESS OPERATION

It is very important to establish the influences of promotion on sale in conditions of market economy. The main task of promotion is to improve sale with higher profit than it would be achieved without it. Thus the critical question is what the possibility of measurement of promotion influence on sale and profit is? As a matter of fact by establishing the influence in economic sense it is possible to define specific efficiency of promotion which is manifested in relation of profit of sale products and services towards expenditures for promotion of the same products and services. To achieve established goals tourist agency must also develop conception of marketing, giving importance to system of promotion, in order to ensure stable position at tourist market and from year to year increase profits from sale.