CURRENT STAGE OF FORMATION OF THE FINANCIAL INTERMEDIATION ECOSYSTEM IN THE CONTEXT OF DIGITALIZATION

The spread of digital technologies has led to a new stage in the transformation of financial systems around the world and has become a trigger for innovative changes in all areas of financial intermediation. The purpose of this article is to analyze the preconditions and trends, identify the advantages, opportunities and risks of digital transformation of financial intermediation in the face of increasing competition and intensifying disintermediation, including in Ukraine. Analytical and systemic approaches, methods of comparative and factor analysis were used to achieve the article goals. The most important research results that have theoretical significance include the substantiation of conceptual approaches to the formation of a common ecosystem of financial intermediation and an insurance ecosystem based on the integration of digital technologies. It has been proved that, despite the spread of digitalization, for financial intermediaries is important the compliance with the principles of customer orientation, innovation, efficiency and effectiveness, security and organizational flexibility. The digital trends of financial intermediation in relation to its main functions have been identified, new types of risks associated with the spread of FinTech and the possible consequences of their impact have been identified. The features of the institutional structure of financial intermediation and implementation of financial innovations in Ukraine have been described, the regulatory policy of the National Bank of Ukraine, the innovative activity of FinTech industry in the context of the spread of digitalization are presented, which can be useful in terms of studying foreign experience. The results of this study can serve as a basis for understanding key trends, conceptual approaches to changing business models and formation of financial intermediation ecosystems, directions and opportunities for the introduction of innovative financial technologies for the correct orientation and response to dynamic changes in the financial services market.