EMPLOYER ATTRACTIVENESS ATTRIBUTES AND DIMENSIONS FOR ECONOMISTS

The paper empirically explores characteristics and dimensions that make employers attractive for the youngest generation of highly-educated economist in Croatia, due to the lack of studies on this subject. Moreover, it explores the extent to which is it relevant to segment the signals that employers send on the labour market in order to attract specific socio-demographic groups of the youngest generation of highly-educated economist. The survey conducted on the sample of 407 university graduates, by using the “Employer attractiveness scale“ developed by Berthon, Ewing and Hah (2005), implies that respondents prefer the “Development dimension” of employer attractiveness As well, the inferential statistics revealed that employer attractiveness dimensions are universal, in other words that they are not significantly related to respondents’ socio-demographic characteristics. Consequently, employers that want to attract and/or keep highly-educated economists of younger generations, have to provide them with opportunities for individual and c