PARTICULARS OF STRATEGIC MANAGEMENT IN INTERNATIONAL SUBSIDIARIES

As an international company is a group of geographically dispersed international subsidiaries, each of which has its own goals and requests related to development, it is logical to introduce the need to study the particulars of strategic management in international subsidiaries. The paper presents conceptualization and evolution of international companies and international subsidiaries. The roles of international subsidiaries have been analyzed separately. Literature confirms that international subsidiaries have particular roles they play within an international company, and the interaction between the parent company and international subsidiaries and the influence of the local market on the operations of international subsidiaries are crucial in defining their roles and responsibilities. Of all identified variables, integrity and autonomy are largely present in almost all types of roles. The management of international subsidiaries also includes the development of international subsidiaries that can be observed towards the parent company, but also in the country where an international subsidiary is located. In the conclusion of the paper, the specificities of the relationship between the parent company and international subsidiaries are emphasized as a relevant segment of strategic management in international subsidiaries.