EVALUATION OF DEVELOPMENT OF BANKING INSURANCE IN THE REPUBLIC OF CROATIA

The purpose of this paper is to compare and evaluate the development of banking insurance, as a model of co-operation between banks and insurance companies in the distribution of insurance products through banks, in selected European countries and the Republic of Croatia. In addition, this paper presents theoretical features, and main advantages and disadvantages of banking insurance. Unlike developed European countries, where life insurance distributed through banks represents more than 60% of the total life insurance premium charged, in the Republic of Croatia this share is approximately 36% which clearly shows that its banking insurance is still underdeveloped and with a great potential for future growth. Also, by looking at comparable gross premium, it is evident that banking insurance in the Republic of Croatia is developing faster in the area of life insurance and noticeably slower in the non-life insurance. This is in line with trends and structures of other developed European countries.