IMPLEMENTATION OF PROJECT MANAGEMENT IN THE BOT MODEL OF PUBLIC-PRIVATE PARTNERSHIP IN CROATIAN TOURISM

In simple terms, project management is about managing projects, while a BOT (Build-Operate-Transfer) model is a specific project involving cooperation between people or organizations in the public and private sectors. Therefore, it follows that the basic principles of project management can be applied to the BOT model. This paper looks at some basic characteristics of the BOT model in tourism, which has been recognized worldwide as a very important industry and a generator of economic growth. The basic methodology of project management with all its functions and processes (planning, organizing, directing and controlling) is applied and analysed in detail on a theoretical BOT model in tourism from the perspectives of public and private partners, as well as at the level of their cooperation. The research has shown that links that create public and private joint cooperation can be found in project management implementation or, to be more exact, in the work packages or activities of project management undertaken by both partners. Also, the results of the conducted interviews have indicated that human resources are the main constraint to the implementation of project management in the BOT model in tourism from both the project perspective (internally) and perspective of the environment and conditions in which the project is implemented (externally).