LOGISTICAL MODEL OF DYNAMIC OPTIMISATION OF RUNNING A BUSINESS

Logistics as the science and as the activity has been establishing more and more inthe theory and practice of present, modern economics and present modern societies. In thecurrent world literature almost regularly the expressions has come up such as logistical marketing, logistical management, logistical staff potential, logistical informational systems (…) logistical formation etc. In the scientific discussion, after explaining the etymology and semantics of the expression of the logistics, and its concepts and aims, a few present logistical phenomena have been elaborated. They are: financial flows, supply flows, the flexibility and adaptability, intellectual capital – all as elements of the logistical model. The influences of these phenomena on the optimisation of the activity of the enterprise are possible to be consistently evaluated by the logistic models.