THE ROLE OF CONSUMER HOPE, POSITIVE EMOTIONAL ADVERTISING, AND MULTI-CONTEXT NUMBERS IN DEVELOPING PURCHASE INTENTION AND WORD OF MOUTH OF ECO-EFFICIENT PRODUCT (str. 390-414) Tri Esti Masita, Pramono Hari Adi, Wiwiek Rabiatul Adawiyah, Faizal Wihuda Prethodno priopćenje pdf