Jadranka Ivanković - Hrvatsko društvo ekonomista

Jadranka Ivanković

RELATIONSHIP MARKETING AND MANAGING VALUE DELIVERY TO CUSTOMERS

(str. 523 - 548)

Jadranka Ivanković

Pregledni rad

COHERENCY OF MARKETING STRATEGY AND TACTICS ON CROATIAN DETERGENTS MARKET

(str. 394 - 417)

Jadranka Ivanković

Prethodno priopćenje

Croatian Economic Association