Hrvatsko društvo ekonomista

ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

June 2000. ::: Vol.51 No.05-06

Zvonimir Pavlek

MARKETING STRATEGY OF MULTINATIONAL COMPANIES WITHIN INTERNATIONALIZATION OF FOOD PRODUCTS MARKET Pregledni rad The review of marketing strategy of multinational companies in the sphere of nutrition indicates the expressive trend tovvards globalization, in which some of the shown firms fully reached the level of transnational firm, combining the advantages and effects of global firm with the effects of firm with local orientation. - Puni tekst (Hrvatski) Str. 540 - 562 (pdf, 636.68 KB)

MARKETING STRATEGY OF MULTINATIONAL COMPANIES WITHIN INTERNATIONALIZATION OF FOOD PRODUCTS MARKET

Pregledni rad

The review of marketing strategy of multinational companies in the sphere of nutrition indicates the expressive trend tovvards globalization, in which some of the shown firms fully reached the level of transnational firm, combining the advantages and effects of global firm with the effects of firm with local orientation.

Puni tekst (Hrvatski) Str. 540 - 562 (pdf, 636.68 KB)