Hrvatsko društvo ekonomista

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December 2013. ::: Vol.64 No. 06

Marko Šarić

RESTRUCTURING OF SALE ADVERTISING INDUSTRY IN CROATIAN RADIO TELEVISION ON THE MEDIA MARKET IN CROATIA Stručni rad The paper presents the possibilities of restructuring by selling advertising space Croatian Radio-Television through option models that are adapted to the new media, legal and political circumstances. The aim of the restructuring is to improve business efﬁciency, increase ﬂexibility and efﬁciency. Restructuring; selling advertising space; Croatian Radio and Television Puni tekst: pdf (178 KB), Hrvatski, Str. 661 - 670

RESTRUCTURING OF SALE ADVERTISING INDUSTRY IN CROATIAN RADIO TELEVISION ON THE MEDIA MARKET IN CROATIA

Stručni rad

The paper presents the possibilities of restructuring by selling advertising space Croatian Radio-Television through option models that are adapted to the new media, legal and political circumstances. The aim of the restructuring is to improve business efﬁciency, increase ﬂexibility and efﬁciency.

Restructuring; selling advertising space; Croatian Radio and Television

Puni tekst: pdf (178 KB), Hrvatski, Str. 661 - 670