Hrvatsko društvo ekonomista

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July 2013. ::: Vol.64 No. 03

    Ruža Brčić
    Ivan Malbašić
    Sana Đukes

THE ROLE OF COMMUNICATION IN CRISIS MANAGEMENT Stručni rad This paper discusses effective communication between crisis management – employees as a key for making a relationship of trust between these parties, because the crisis is their common business problem. Emphasis is made on the proactive behavior of employees, which is reﬂected in afﬁrmative support of management, and the impact of transactional, transformational and transcendental leadership of crisis managers on employees proactivity. Special accent is put on the issue of gaining trust of employees in crisis management, where a signiﬁcant (and crucial) role may have an effective internal comunication. Hence the paper gives some practical recommendations for developing communication skills of crisis managers. It also emphasizes the importance of an offensive strategy of crisis communication directed to employees as primary stakeholders in the stakeholder approach. business crisis; crisis management; communication; employee trust; organizational citizenship behaviour Puni tekst: pdf (251 KB), Hrvatski, Str. 279 - 296

THE ROLE OF COMMUNICATION IN CRISIS MANAGEMENT

Stručni rad

This paper discusses effective communication between crisis management – employees as a key for making a relationship of trust between these parties, because the crisis is their common business problem. Emphasis is made on the proactive behavior of employees, which is reﬂected in afﬁrmative support of management, and the impact of transactional, transformational and transcendental leadership of crisis managers on employees proactivity. Special accent is put on the issue of gaining trust of employees in crisis management, where a signiﬁcant (and crucial) role may have an effective internal comunication. Hence the paper gives some practical recommendations for developing communication skills of crisis managers. It also emphasizes the importance of an offensive strategy of crisis communication directed to employees as primary stakeholders in the stakeholder approach.

business crisis; crisis management; communication; employee trust; organizational citizenship behaviour

Puni tekst: pdf (251 KB), Hrvatski, Str. 279 - 296